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Privacy Policy & Cookie Policy

Protecting your privacy is important to BISSELL Direct. We strive to keep your personal information confidential. By ensuring that you are aware of and understand the BISSELL Direct Customer Privacy Policy, we can provide you with better service. Please take a moment to read the following policy to learn how we handle your personal information.

Why we collect personal information

BISSELL Direct collects and uses your personal information to give you superior customer service, to provide you with convenient access to our products and services, and to make a wider range available to you. In addition, we use your personal information to keep you up to date on the latest product announcements, products, special offers, and other information we think you'd like to hear about. This may occasionally include information from other companies about products and services that can add value to your BISSELL Direct products. From time to time, we may also use your personal information to contact you to participate in a market research survey, so that we can gauge customer satisfaction and develop better products.

How we collect personal information

We collect information about you in several ways. For example, we might ask for your contact information when you correspond with us, call us to make a purchase or request service, or participate in an online survey. In addition, when you register to download a leaflet, or ask to be included in an email mailing list, we collect and store the information you provide in a secure database.

When we disclose personal information

Because BISSELL is a global company, your personal information may be shared with other BISSELL business units around the world. They will protect your personal information in accordance with the BISSELL Direct Customer Privacy Policy. At times we may be required by law or legal process to disclose your personal information. We may also disclose information about you if we believe that disclosure is necessary for the public interest.

How we protect your personal information

BISSELL Direct safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. Change your passwords often, and make sure you use a secure browser.

Collecting other personal information

When you browse the BISSELL Direct website, you are able to do so anonymously. Generally, we don't collect personal information when you browse - not even your email address. Your browser, however, does automatically tell us the type of computer and operating system you are using. Like many websites, the BISSELL Direct website uses "cookie" technology. When you first connect to our site, the cookie identifies your browser with a unique, random number. The cookies we use do not reveal any personal information about you, except perhaps your first name so we can welcome you on your next visit. Cookies help us understand which parts of our websites are the most popular, where our visitors are going, and how long they spend there. We use cookies to study traffic patterns on our site so we can make the site even better.

Our companywide commitment to privacy

To make sure your personal information remains confidential, we communicate these privacy guidelines to every BISSELL Direct employee. BISSELL Direct does not knowingly solicit personal information from children or send them requests for personal information. The BISSELL Direct Customer Privacy Policy is subject to change at any time. We encourage you to review the privacy policy regularly for any changes.

Cookie policy

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. This website uses the following cookies:




More information

Yahoo Analytics

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Collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages visited.

Yahoo Analytics Privacy Policy.
You can choose to opt-out of dotmailer.

AdInsight Analytics

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AdInsight Privacy Policy.

Google Analytics & Google Website optimizer

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Google Analytics Privacy Policy.
You can choose to opt-out of Google Analytics.


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Used to support Google Analytics for Display Advertising functionality and specifically to implement the following features: Remarketing, Google Analytics Demographics and Interests reporting.

If you want to opt-out of Google Analytics for Display Advertising you can do so by changing your preferences here: and using the Google Analytics opt-out tool here:

The information gathered by this cookie will be used together with other cookies (such as the Google Analytics cookie) by us and third party vendors, including Google:

  • in respect of Remarketing, to inform, optimise and serve ads online to you based on your previous visits to;
  • in respect of Google Display Network Impression Reporting integration, to report how our ad impressions, other use of ad services and interactions with these impressions and services are related to your visit to; and
  • in respect of Google Analytics Demographics and Interesting Reporting, to use data from Google’s interest-based advertising, or third-party audience data to tailor the types of ad you are served.



General purpose session cookie.
This cookie is delete when you close the browser.

This cookie is essential for the website to work.

Google Adwords Remarketing 


Used to prevent a vistor who has order being re-targeted to

Adwords Privacy and Data Practices.You can choose to opt-out of Adwords remarketing here.

Facebook Like button 

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Features for liking posts

Facebooks Privacy and Data Practices. You can choose to opt-out of Facebooks here.

Twitter retweet button 


Features for retweet posts.

Features for retweet posts..

CartID (shop only pages) 


Used to rememeber products added to basket. This cookie is delete when you close the browser.

This cookie is essential for the website to process orders.



General purpose session cookie. This cookie is delete when you close the browser.

This cookie is essential for the website to work.





Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit the ICO website.

Shopping Basket Area

Parts of our site make use of a shopping cart technology to make use of cookies to remember what you wish to buy.

Areas of the Site Requiring Login

Accepting the use of login functionality, you must agree to the setting of login cookies to access this area.

Customer Ratings and Reviews terms and conditions

These Terms of Use govern your conduct associated with the Customer Ratings and Review service offered by BISSELL (the "CRR Service"). To the extent of any conflict between BISSELL's Privacy Policy and these Terms of Use, these Terms of Use shall control with respect to the CRR Service.

By submitting any content to BISSELL, you represent and warrant that:

  • you are the sole author and owner of the intellectual property rights thereto;
  • all "moral rights" that you may have in such content have been voluntarily waived by you;
  • all content that you post is accurate;
  • you are at least 18 years old;
  • use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.

You further agree and warrant that you shall not submit any content:

  • that is known by you to be false, inaccurate or misleading;
  • that infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
  • that violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising);
  • that is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
  • for which you were compensated or granted any consideration by any third party;
  • that includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
  • that contains any computer viruses, worms or other potentially damaging computer programs or files.

You agree to indemnify and hold BISSELL (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.

For any content that you submit, you grant BISSELL a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you.

All content that you submit may be used at BISSELL's sole discretion. BISSELL reserves the right to change, condense or delete any content on BISSELL's website that BISSELL deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use. BISSELL does not guarantee that you will have any recourse through BISSELL to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, BISSELL reserves the right to remove or to refuse to post any submission for any reason. You acknowledge that you, not BISSELL, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of BISSELL, its agents, subsidiaries, affiliates, partners or third party service providers and their respective directors, officers and employees.

By submitting your email address in connection with your rating and review, you agree that BISSELL and its third party service providers may use your email address to contact you about the status of your review and other administrative purposes.